Ilma Bilic

Francisco “Paco” Gallardo

Jordan Kaplan

Malcolm Maturen

Roy “Teddy” Okerstrom

Addison Viener

The Problem

Despite 24/7, wall-to-wall coverage of national politics, local and state political information is still difficult to find. When it comes to local elections, people tend to vote simply along party lines. Our goal is have voters make more informed, confident choices.


By empowering users with information that is often overlooked and facilitating in-person discourse, we believe we can create a platform that allows people to unite through their local government and ultimately be more effective citizens.

The Challenges

  • Understanding why there is a lack of discussion and knowledge about regional politics.

  • Creating a system that could motivate users to continuously learn

  • Utilize this technology to weave a community together

The Process

UX Research Overview

We first defined who our potential users would be by creating proto-personas. Then we put these proto-personas in scenarios so we could build a mental model of the users goals, motivations and needs. After that we did a competitive analysis to understand how competitors are tackling this problem, where our product would fit in the market and features that could be re-purposed in our app. To understand the core features, we did a QOC analysis and created wire-frames based off the defined interactions we identified. 



Uninformed Voter Scenario by Roy Okerstrom

Michael Gray goes to the polls for the first time since turning 18 and is really excited about finally being able to express his right to vote. His parents and superiors have been doing it since he could remember it it is finally his turn. It feels like a right of passage and it is one step closer to being an independent adult. Michael makes his way to the closest polling station, a public library, and stands in line. While in line, his thought are about the presidential and governor candidates....

Uninspired Voter Scenario by Malcolm Maturen and Ilma Bilic

Nancy has never been overly involved in politics. She believes things her family has always told her to believe, and never thought much about anything else. Now, however, she feels a small amount of responsibility for creating a world that aligns with her beliefs, wants and desires.. She’s getting older and is noticing how the political climate can affect her future. To be honest though, she still probably wouldn’t care enough to do anything at all if it weren’t for her friends. They’re recently...

Competitive Analysis

Question Option Criteria Analysis (QOC)

View full QOC Analysis here

UX Design Overview

From our wireframes we created a paper prototype to test with potential users. By using a paper prototype it allowed us to rapidly design and test our interface, instead of focusing on design elements we were able to focus on core interactions. Our next step was to create a digital prototype and conduct a usability test to find potential flaws in our design. We gained valuable feedback from our users and continued to iterate our design until we reached a usable interface. When it comes to the design process it's accurate to say that a design is never complete, it is just built upon until the very end of it's life cycle in the market. 

Paper Prototype

The paper prototype allowed us to identify:

  • The initial page/home screen needs  to be more of a navigation dashboard than a feed

  • Focus on managing events to foster community interaction and finding new information/candidates

  • We still need to find out how filtering instances of information will affect the structure of the app

Digital Prototype