3 interns, startup founder
TURIPLE is a Korean startup that has a website in English. Since English is not the companies first language there was inconsistent communication throughout the website. Along with this, it violated basic design principles- such as, consistency, responsiveness and hierarchy. Visually the site wasn't unified and didn't showcase the VR content produced as a main point of emphasis.
Language barriers and design practices that vary from different cultural backgrounds
Understanding current phrasing of content and editing it to be comprehensive and persuasive
I started off the process with creating a proto-persona of a potential user. From my initial discussion with my boss I gathered that the user of our service would be hotels and universities. These users would primarily go onto the website to see if a VR tour is right for their space. Important information they are looking for is the cost, the quality and process of the service.
From the users desire of seeing only important information, I decided to simplify the amount of content on the website and provide everything the user needs initially to gain interest in the service.
I created two variations of how users could utilize this application using Figma. The first gave a more simplified version of the information and had icons as the main visual. While the second is more detailed and picture oriented.